Strategic and account related decisions are often made with skewed, missing or biased information. Secondary information is abundant and very accessible via the Internet and electronic world - and it often inundates and confuses the end user. Surprisingly, managers and executives consistently make important decisions with this incomplete material because of convenience or "gut feel."

We find that our clients need a collection and analysis effort that addresses their specific issues and decision needs. ALLERIS goes straight to the source - the marketplace (customers, prospects, industry analysts, vendors and other "experts" in the know). We conduct open-ended, branched logic style interviews.

Each project is customized to fit the needs of our clients, but following is a sample of services we often perform:

• Customer Loyalty Assessment - Identifies your customers' key loyalty drivers.
• Account Vulnerability Assessments - Identifies loyal, satisfied and "at-risk" accounts in your portfolio.
• Comparative Benchmarking - Determines how your customers view you in comparison to your competitive peers.
• Market Trend Analysis - Allows you to create effect strategic plans and decisions.