ALLERIS Consulting works with clients to establish strategies and tactics for increasing profitability through customer growth and penetration, development of winning loyalty action plans, and assisting in the planning of major corporate initiatives.

Customer loyalty acts as a constraint on or catalyst of growth for a business. The question is not whether a company is building relationships. The question is how well companies are building and fortifying them to increase loyalty and profitability. Our experience shows that most lost accounts and customers leave because of perceived "indifference" by the vendor.

Relationship management is the ongoing process of integrating acquired customer knowledge into organizational and account team performance. Like financial planners who increase portfolio asset value through the ongoing reallocation of financial resources, we use relationship management planning to grow the value of a company's customer relationships by helping the company focus the organization on and allocating resources to actions deemed of high value by the customer. By intentionally designing and orchestrating a company's interaction with its customers, the company creates a unique and superior customer experience, thereby increasing customer loyalty and company profitability.

• Customer Loyalty Driver Identification - Focuses your organization on your high value customer's loyalty drivers.
• Account Relationship Diagnostic - Discovers how you rate with your accounts and the implications of their rating.
• Account Revenue Gap Analysis - Focuses your sales and marketing resources in the appropriate places by determining your level of un-mined account potential.
• Executive Suite Account Development - Results in a proactive, planned approach to the development of individual and corporate relationships with senior level customers, allowing you to "penetrate the top."
• Relationship Management Consulting - Supports your organization on integrating acquired customer knowledge into performance enhancements and business process improvements.
• Loyalty Program Evaluator - Determines the effectiveness of your loyalty programs from the customer's perspective.