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Our "best" customers are committed to doing the "right thing" on behalf of their customers, employees, stakeholders, and companies. They recognize that changing the way their companies relate to their customers is an imperative, not a choice.

Success Stories

For an information services leader, we worked with the client relations account team to develop a President-level penetration and relationship strategy for their top 20 Fortune 500 clients. Over 50% success has been achieved in penetrating senior officers to create access for our client which exceeded project goal of 20% penetration.

For a leading national insurance company, ALLERIS performed a sales channel relationship audit to identify critical issues impacting the sales channel’s loyalty and to determine competitive strengths and weaknesses in support of the development of a channel relationship management plan.

For a leading telecommunications company, ALLERIS used customer-centered research techniques to develop a customer advisory relationship initiative for the senior management team. This resulted in the development of an ongoing face-to-face advisory board for the senior management team.

For a Fortune 100 information services provider, we audited the return on event investment of $1.5M for the company's entire event program. Fundamental finding determined that present event goals were not being achieved at a level that justified the investment, but a larger, more important strategic goal fully justified investment if the events were redesigned.

For a division of an international manufacturing company, we developed a comprehensive dealer channel event strategy integrating division objectives, cause marketing initiative, and dealer requirements. Gala event for 1,000 capped off highly successful cause marketing program linking company and dealer sales with contribution and reward program.

For a national financial services insurance leader, we provided strategic customer and event research resulting in a comprehensive customer event design for a first time national client conference. Recommendations resulted in a decision by senior management to change targeted audience, location, and event format. Pre-event relationship training empowered on-site team to change customer perceptions of company's service team. Event resulted in measurable increase in sales.


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THE ALLERIS GROUP, Inc.